Comply with regulatory requirements for SMSĮach country has regulations and guidelines for using phone numbers and sending commercial SMS messages, and it’s crucial for businesses to comply with these regulations. If you prefer to use your existing number, Twilio also allows you to add SMS and Voice capabilities to your landline or mobile phone number. Twilio has an inventory of verified, global phone numbers to choose from, so you can reach your customers worldwide. Additionally, consumers are 27% more likely to make a purchase from an SMS marketing message sent from a verified number. Why verify your number?įirst, local regulations (which we’ll discuss next) often require businesses to verify numbers, which helps improve deliverability. Learn more about the different types of phone numbers and the capabilities of each. However, because carriers audit and approve these phone numbers to send high volumes of messages without filtering, this also means short codes are subject to regulatory requirements and best practices. You can get a randomly assigned short code or choose a vanity short code that’s easy to remember. Short code: A short code is a 5 or 6-digit phone number used to send and receive SMS and MMS messages.However, toll-free numbers are best for person-to-person communications, such as customer support or sales. Plus, toll-free numbers have a higher throughput of messages than traditional 10-digit numbers, so you can use them for alerts and notifications. Having the same phone number for calls and texts makes for a seamless user experience. ![]() If you already have a toll-free number, you can enable it for text messaging (in the US or Canada). Toll-free: Toll-free numbers are free of charge for the caller, which is why many businesses choose them to avoid calling costs for customers.In the US and Canada, however, mobile numbers aren’t distinguished from local numbers. Mobile: Mobile numbers are distinguished from local numbers in many countries and are the only ones that can send and receive SMS.Large businesses that serve an entire country often use national numbers. National: National numbers, which are more common outside the US and Canada, aren’t region-specific but are designed to be reachable from anywhere within a country at the same cost.These are useful for local businesses that want the number to reflect the area and community. Local: Local numbers are assigned to a specific region, such as +1 (303) XXX-XXXX for Colorado.Your SMS service provider should have a variety of phone number options, including: Once you’ve chosen your platform, the next thing you’ll need to start sending text messages is a phone number. Plus, you can expand to Multimedia Messaging Service (MMS), WhatsApp, and more with the same API. ![]() An SMS API gives you the foundation to deploy your SMS program with just a few lines of code.
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